Marketing/Selling Books
Contributing Articles in Marketing/Selling Books
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How to Sell a "How to" Book
Whether a "how to" book deals with a new fitness regime, diet plan, or business advice, complimenting a buyer's current choices always works better than criticizing them.
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Marketing a Book – Tools and Resources
Authors with limited funds can make the best use of their time by using the following methods to market their work.
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How to Sell More Books Outside Bookstores
In today's competitive marketplace, authors need to "think outside the bookstore." Sometimes placing a book with a non-traditional outlet will help it to stand out more.
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Sell the Benefits of Your Book–Not the Features
Your customers aren't buying your book because they want a book ... they are buying it because they want a solution. Focus on their desired solution to make the sale.
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How to Promote and Market a Published Book
Writing the book is the easy part. Learning to promote, market, and sell the book is the part for which many authors are not prepared.
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How Proactive Authors Sell More Books
To be a truly successful author, you have to treat book publishing, sales, and marketing as your own business no matter which type of book publisher you're working with.
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Best Marketing Strategies for Book Authors
The publishing process doesn't end when your book hits the shelves. To ensure success, book marketing is just as important as the quality of the writing.
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Red Hot Internet Publicity – A Review
Self-publishers and authors find themselves fighting for exposure for their books. How does one harness all the forces of the Internet to promote a book?
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Melinda Hutchings on Building a Writing Career
Instead of writing an autobiography about anorexia, this author chose fiction. That has led to a series of books focused on eating disorder help for many sufferers.
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Marketing Books for Authors and Writers
Whether a book is self published or goes through a publishing house, it still needs to be promoted. Several manuals give the basics of book marketing.
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Promotion for New Authors
A new author, who may be looking for a way to gain the attention of a publisher, or just promote a book, can consider blogging as a means of attracting readers.
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From Development Executive to Author
Gitty Daneshvari, author of The Makedown and School of Fear, describes how jobs at an entertainment agency and Contrafilm helped her writing.
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Tips on How to Find a Literary Agent
It's seldom easy to find the right book agent. Indeed, for most writers, it's not easy at all. So what's the best way to go about getting an agent?
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Publicize Your Book at Literary Festivals
Literary festivals present fantastic opportunities for authors to meet readers and inform the public about their books. Here are a few tips for working the crowds.
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Publicize Your Book With Promo Postcards
Postcards and handouts generate buzz for your book, and they can be made easily and cheaply on your own home printer.
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Online Press Kits for Authors
Journalists need press kits, or media kits, to craft stories and assess the credibility of authors and their books.
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How to Write a Sell Sheet for Your Book
Sell sheets are one-page tools containing a book's publication details that editors and buyers require--and its easy to create one yourself, without a publicist.
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Book Promotion Through Blogging
Blogs are viewed by thousands of visitors each and every day. What used to be an interesting way to journal online has become an effective promotional tool for authors.
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Analyzing Marketing Investment in One's Book
Cost analysis is critical for determining which sales events are affordable and worth attending. One shouldn't lose money marketing and selling one's book.
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Tactics, and Attitude, Needed for Selling Books
Unique book sales opportunities are available if one is willing to invest time and money in one's own product.
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Evaluate Marketing Tactics for Maximum Results
It may take several months or longer, but taking the time to evaluate systematically where one's best sales occur will save a self-publisher a lot of time and money.
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Book Publicity and Marketing Strategies
Book publicists are finding that developing an integrated strategy for book publicity and marketing is the best way to find potential buyers for their clients' books.
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How to Produce a Book Tour
Most authors are on their own when it comes to promoting their work. Without sales training, the large majority of them will never sell enough books to make an impact.
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Authors Can Make the Most of Book Signings
The challenge for authors is how to get American book readers into bookstores to buy their writings during their in-store book signings.
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Getting Media Attention for Your Book
Although having a guest spot on national TV may seem like the only way to reach author stardom, there are other ways to make a name for yourself as an author.
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