Browse Sections

Marketing/Selling Books

Latest Contributing Articles


Melinda Hutchings on Building a Writing Career
Instead of writing an autobiography about anorexia, this author chose fiction. That has led to a series of books focused on eating disorder help for many sufferers.
Marketing Books for Authors and Writers
Whether a book is self published or goes through a publishing house, it still needs to be promoted. Several manuals give the basics of book marketing.
Promotion for New Authors
A new author, who may be looking for a way to gain the attention of a publisher, or just promote a book, can consider blogging as a means of attracting readers.
From Development Executive to Author
Gitty Daneshvari, author of The Makedown and School of Fear, describes how jobs at an entertainment agency and Contrafilm helped her writing.
Tips on How to Find a Literary Agent
It's seldom easy to find the right book agent. Indeed, for most writers, it's not easy at all. So what's the best way to go about getting an agent?
Publicize Your Book at Literary Festivals
Literary festivals present fantastic opportunities for authors to meet readers and inform the public about their books. Here are a few tips for working the crowds.
Publicize Your Book With Promo Postcards
Postcards and handouts generate buzz for your book, and they can be made easily and cheaply on your own home printer.
Online Press Kits for Authors
Journalists need press kits, or media kits, to craft stories and assess the credibility of authors and their books.
How to Write a Sell Sheet for Your Book
Sell sheets are one-page tools containing a book's publication details that editors and buyers require--and its easy to create one yourself, without a publicist.
Book Promotion Through Blogging
Blogs are viewed by thousands of visitors each and every day. What used to be an interesting way to journal online has become an effective promotional tool for authors.
Analyzing Marketing Investment in One's Book
Cost analysis is critical for determining which sales events are affordable and worth attending. One shouldn't lose money marketing and selling one's book.
Tactics, and Attitude, Needed for Selling Books
Unique book sales opportunities are available if one is willing to invest time and money in one's own product.
Evaluate Marketing Tactics for Maximum Results
It may take several months or longer, but taking the time to evaluate systematically where one's best sales occur will save a self-publisher a lot of time and money.
Book Publicity and Marketing Strategies
Book publicists are finding that developing an integrated strategy for book publicity and marketing is the best way to find potential buyers for their clients' books.
How to Produce a Book Tour
Most authors are on their own when it comes to promoting their work. Without sales training, the large majority of them will never sell enough books to make an impact.
Authors Make the Most of Book Signings
The challenge for authors is how to get American book readers into bookstores to buy their writings during their in-store book signings.
Getting Media Attention for Your Book
Although having a guest spot on national TV may seem like the only way to reach author stardom, there are other ways to make a name for yourself as an author.
Can't Get Your Book Into The Major Bookstores?
Getting your book into the major bookstores is thought to be the best way to make it as an author. This article reveals why they aren't a good avenue for sales.
How to Obtain Legitimate Book Reviews
Obtaining book reviews takes time and patience and is often very difficult for new, unknown authors. Here are some things that will help get those "blurbs."
Espresso Book Machine Prints and Binds on Demand
The Espresso Book Machine, made by On Demand Books, is like an ATM machine for books - printing, binding, and publishing books on demand in your local bookstore.
How Writers Can Avoid Dishonest Literary Agents
A legitimate literary agent can make a writer's career soar but a scam artist can bring it to a halt, often absconding with the writer's hard earned cash.
How To Find a Literary Agent
Agents can be instrumental in making a writer's first sale and managing his career. Finding the best agent is vital to a writer's success.
Writer's Guide on How to Find a Literary Agent
Can an author afford to do without a literary agent, and if not, how can the writer find a good one?
Public Speaking for Writers
If a writer truly want to be successful, she should start polishing her speaking skills and consider some of the following advice on proactive self-promotion.
Five Secrets to a Successful Book Signing
The key to a successful book signing is to show up at a bookstore, with your books, and be seen by a literate, book-loving public.